Essentials – basics for men, women and kids

Essentials are the basics that hold your whole wardrobe together. Here we bring together the collections from New Morning Studios and Build Your Brand – two brands known for high quality, clean silhouettes and fits that last season after season. Whether you are looking for the perfect oversized t-shirt, a heavy hoodie or sweatpants for everyday wear, you will find it here.

Timeless basics in durable quality

Our Essentials are made to be worn often. Heavy cotton fabrics, thoughtful details and neutral colours like black, white, grey, beige and green make the pieces easy to combine with everything you already own. Choose between regular fit, oversized and boxy fits depending on your style.

Essentials for the whole family

• Essentials men – t-shirts, hoodies, jackets and sweatpants for him
• Essentials women – cropped tops, dresses, hoodies and wide-leg pants for her
• Essentials kids – soft basics for kids that handle play and washing

Build your wardrobe with the right basics

Start with the fundamentals: a men's t-shirt or women's t-shirt, a comfy hoodie and a pair of pants. Then add a light jacket or vest when the weather changes. With Essentials you get a capsule wardrobe that works all year round – at work, at the gym and on the sofa.

Why choose Essentials from Workout Brands?

We have hand-picked basics that combine a streetwear feel with everyday comfort. You get fast delivery, easy returns and a wide size range – several styles are also available in plus size. Explore the full range below and find your new favourites.