Essentials men – basics for men

Essentials men brings together the most useful basics for men from New Morning Studios and Build Your Brand. Here you will find oversized t-shirts, heavy hoodies, sweatpants, sweat shorts and jackets in clean colours and qualities that last.

Men's basics that work every day

A good wardrobe starts with the fundamentals. Choose a men's t-shirt in heavy jersey or a classic regular fit, combine it with a men's hoodie and a pair of comfortable pants. The result is a relaxed streetwear style that works just as well in town as at home.

Popular categories

• T-shirts & tank tops – oversized, boxy and sleeveless. See also men's tank tops.
• Hoodies & sweaters – basic hoody, zip hoody and crewneck. More long-sleeve tops.
• Jackets & vests – puffer jackets, bomber jackets, sherpa and college jackets. The full range of men's jackets.
• Pants & shorts – sweatpants, trackpants and men's shorts.
• Swim shorts – simple and stylish men's swimwear.

Quality, fit and colour

The pieces come in timeless colours like black, white, grey, beige, blue and green – easy to match with each other. Many styles are available in sizes up to plus size, so everyone can find their fit.

Looking for something for her? See Essentials women, or explore the full Essentials collection.