{"title":"Essentials – basics for men, women and kids","description":"\u003cp\u003e\u003cstrong\u003eEssentials\u003c\/strong\u003e are the basics that hold your whole wardrobe together. Here we bring together the collections from \u003cstrong\u003eNew Morning Studios\u003c\/strong\u003e and \u003cstrong\u003eBuild Your Brand\u003c\/strong\u003e – two brands known for high quality, clean silhouettes and fits that last season after season. Whether you are looking for the perfect oversized t-shirt, a heavy hoodie or sweatpants for everyday wear, you will find it here.\u003c\/p\u003e\u003ch2\u003eTimeless basics in durable quality\u003c\/h2\u003e\u003cp\u003eOur Essentials are made to be worn often. Heavy cotton fabrics, thoughtful details and neutral colours like black, white, grey, beige and green make the pieces easy to combine with everything you already own. Choose between regular fit, oversized and boxy fits depending on your style.\u003c\/p\u003e\u003ch2\u003eEssentials for the whole family\u003c\/h2\u003e\u003cul\u003e\u003cli\u003e\u003ca href=\"\/en\/collections\/essentials-herr\"\u003eEssentials men\u003c\/a\u003e – t-shirts, hoodies, jackets and sweatpants for him\u003c\/li\u003e\u003cli\u003e\u003ca href=\"\/en\/collections\/essentials-dam\"\u003eEssentials women\u003c\/a\u003e – cropped tops, dresses, hoodies and wide-leg pants for her\u003c\/li\u003e\u003cli\u003e\u003ca href=\"\/en\/collections\/essentials-barn\"\u003eEssentials kids\u003c\/a\u003e – soft basics for kids that handle play and washing\u003c\/li\u003e\u003c\/ul\u003e\u003ch2\u003eBuild your wardrobe with the right basics\u003c\/h2\u003e\u003cp\u003eStart with the fundamentals: a \u003ca href=\"\/en\/collections\/t-shirt-herr\"\u003emen's t-shirt\u003c\/a\u003e or \u003ca href=\"\/en\/collections\/t-shirt-dam\"\u003ewomen's t-shirt\u003c\/a\u003e, a comfy \u003ca href=\"\/en\/collections\/hoodie-herr\"\u003ehoodie\u003c\/a\u003e and a pair of \u003ca href=\"\/en\/collections\/byxor-herr\"\u003epants\u003c\/a\u003e. Then add a light \u003ca href=\"\/en\/collections\/jackor-herr\"\u003ejacket\u003c\/a\u003e or vest when the weather changes. With Essentials you get a capsule wardrobe that works all year round – at work, at the gym and on the sofa.\u003c\/p\u003e\u003ch2\u003eWhy choose Essentials from Workout Brands?\u003c\/h2\u003e\u003cp\u003eWe have hand-picked basics that combine a streetwear feel with everyday comfort. You get fast delivery, easy returns and a wide size range – several styles are also available in plus size. Explore the full range below and find your new favourites.\u003c\/p\u003e","products":[{"product_id":"ladies-viscose-longsleeve","title":"Ladies Viscose Longsleeve","description":"\u003ch2\u003eLadies Viscose Longsleeve\u003c\/h2\u003e\n\u003cp\u003eLadies Viscose Longsleeve är en mjuk och bekväm långärmad tröja i en härlig blandning av viskos och bomull. Den breda halsringningen ger en feminin känsla och gör det möjligt att bära tröjan även off shoulder. De långa ärmarna och den lösa passformen skapar en avslappnad silhuett som gör modellen till ett mångsidigt tillskott i garderoben. Perfekt att kombinera med jeans, kjolar eller andra vardagsfavoriter för en bekväm och stilren look.\u003c\/p\u003e\n\u003ch3\u003eÖvrig information\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eViskos- och bomullsblandning\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eBred halsringning\u003c\/li\u003e\n\u003cli\u003eKan bäras off shoulder\u003c\/li\u003e\n\u003cli\u003eLånga ärmar\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLös passform\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMjuk och bekväm kvalitet\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFeminin och avslappnad design\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Build your Brand","offers":[{"title":"Black \/ XS","offer_id":54096935584072,"sku":"BY041-00007-0058","price":189.0,"currency_code":"SEK","in_stock":true},{"title":"Black \/ S","offer_id":54096935518536,"sku":"BY041-00007-0051","price":189.0,"currency_code":"SEK","in_stock":true},{"title":"Black \/ L","offer_id":54096935485768,"sku":"BY041-00007-0042","price":189.0,"currency_code":"SEK","in_stock":false},{"title":"Black \/ XL","offer_id":54096935551304,"sku":"BY041-00007-0054","price":189.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0675\/6250\/4406\/files\/unnamed_98196b84-31e8-4920-b100-3a61ad9a3776.jpg?v=1789860398"},{"product_id":"ladies-stretch-jersey-leggings","title":"Ladies Stretch Jersey Leggings","description":"\u003ch2\u003e\u003cstrong\u003e\u003cspan\u003eLadies Stretch Jersey Leggings\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eLadies Stretch Jersey Leggings are a classic and versatile wardrobe staple that can easily be combined with different outfits. The cotton and elastane blend provides comfortable stretch and a flexible fit that follows the body's shape. The clean design makes these leggings equally suitable for everyday wear and leisure activities.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eOther Information\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eCotton and elastane blend\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eStretchy and flexible fabric\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eClose-fitting design\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eClassic style\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eComfortable to wear\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eVersatile wardrobe staple\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Build your Brand","offers":[{"title":"Black \/ XS","offer_id":54096935846216,"sku":"BY099-00007-0058","price":189.0,"currency_code":"SEK","in_stock":true},{"title":"Black \/ S","offer_id":54096935780680,"sku":"BY099-00007-0051","price":189.0,"currency_code":"SEK","in_stock":true},{"title":"Black \/ M","offer_id":54096935747912,"sku":"BY099-00007-0046","price":189.0,"currency_code":"SEK","in_stock":true},{"title":"Black \/ L","offer_id":54096935715144,"sku":"BY099-00007-0042","price":189.0,"currency_code":"SEK","in_stock":true},{"title":"Black \/ XL","offer_id":54096935813448,"sku":"BY099-00007-0054","price":189.0,"currency_code":"SEK","in_stock":true},{"title":"Black \/ XXL","offer_id":54096935878984,"sku":"BY099-00007-0060","price":189.0,"currency_code":"SEK","in_stock":true},{"title":"Black \/ 3XL","offer_id":54096935616840,"sku":"BY099-00007-0037","price":189.0,"currency_code":"SEK","in_stock":true},{"title":"Black \/ 4XL","offer_id":54096935649608,"sku":"BY099-00007-0039","price":189.0,"currency_code":"SEK","in_stock":true},{"title":"Black \/ 5XL","offer_id":54096935682376,"sku":"BY099-00007-0040","price":189.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0675\/6250\/4406\/files\/unnamed_b0aa83d3-e26d-40ca-ac8c-1a8053541882.jpg?v=1789860407"},{"product_id":"ladies-loose-puffer-jacket","title":"Ladies Loose Puffer Jacket","description":"\u003ch2\u003e\u003cstrong\u003eLadies Loose Puffer Jacket\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eThe Ladies Loose Puffer Jacket combines a relaxed and roomy fit with lightweight padding. The jacket is a versatile choice for transitional periods, offering a modern look while providing extra warmth during cooler days. The clean design is complemented by a practical stand-up collar for a simple and functional finish. Its versatile style makes it easy to combine with different outfits.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOther Information:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRelaxed and roomy fit\u003c\/li\u003e\n\u003cli\u003eLightweight padding\u003c\/li\u003e\n\u003cli\u003eModern and stylish design\u003c\/li\u003e\n\u003cli\u003ePractical stand-up collar\u003c\/li\u003e\n\u003cli\u003eSuitable for transitional periods\u003c\/li\u003e\n\u003cli\u003eProvides extra warmth during cooler days\u003c\/li\u003e\n\u003cli\u003eVersatile style\u003c\/li\u003e\n\u003cli\u003eEasy to combine with different outfits\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eA modern and lightweight padded jacket with a roomy fit, perfect for cooler days and changing weather.\u003c\/p\u003e","brand":"Build your Brand","offers":[{"title":"Black \/ XS","offer_id":54096936141128,"sku":"BY383-00007-0058","price":769.0,"currency_code":"SEK","in_stock":false},{"title":"Black \/ S","offer_id":54096936075592,"sku":"BY383-00007-0051","price":769.0,"currency_code":"SEK","in_stock":false},{"title":"Black \/ M","offer_id":54096936042824,"sku":"BY383-00007-0046","price":769.0,"currency_code":"SEK","in_stock":true},{"title":"Black \/ L","offer_id":54096936010056,"sku":"BY383-00007-0042","price":769.0,"currency_code":"SEK","in_stock":true},{"title":"Black \/ XL","offer_id":54096936108360,"sku":"BY383-00007-0054","price":769.0,"currency_code":"SEK","in_stock":true},{"title":"Black \/ XXL","offer_id":54096936173896,"sku":"BY383-00007-0060","price":769.0,"currency_code":"SEK","in_stock":true},{"title":"Black \/ 3XL","offer_id":54096935911752,"sku":"BY383-00007-0037","price":769.0,"currency_code":"SEK","in_stock":true},{"title":"Black \/ 4XL","offer_id":54096935944520,"sku":"BY383-00007-0039","price":769.0,"currency_code":"SEK","in_stock":true},{"title":"Black \/ 5XL","offer_id":54096935977288,"sku":"BY383-00007-0040","price":769.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0675\/6250\/4406\/files\/unnamed_632b0913-2369-409a-8a19-7e88657c0988.jpg?v=1789860385"},{"product_id":"acid-washed-round-neck-tee","title":"Acid Washed Round Neck Tee","description":"\u003ch2\u003eAcid Washed Round Neck Tee\u003c\/h2\u003e\n\u003cp\u003eAcid Washed Round Neck Tee ger en avslappnad och modern känsla med sin karakteristiska acid wash-effekt. Den unika tvätten tillför extra djup och karaktär till den klassiska t-shirtmodellen och ger en trendig touch till vardagsgarderoben. Den klassiska rundhalsen skapar ett tidlöst uttryck, medan de korta ärmarna gör t-shirten enkel att bära både för sig själv och under en jacka eller overshirt. Ett mångsidigt basplagg för dig som vill kombinera enkel stil med en mer uttrycksfull streetwearkänsla.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eÖvrig information:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePassform: Avslappnad\u003c\/li\u003e\n\u003cli\u003eDesign: Acid wash-effekt med unik karaktär\u003c\/li\u003e\n\u003cli\u003eDetaljer: Klassisk rundhals och korta ärmar\u003c\/li\u003e\n\u003cli\u003eStil: Casual och streetwearinspirerad\u003c\/li\u003e\n\u003cli\u003eAnvändning: Perfekt för vardagslooks och avslappnade outfits\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEn modern t-shirt med klassisk rundhals och karakteristisk acid wash-effekt som ger garderoben en avslappnad look med extra attityd.\u003c\/p\u003e","brand":"Build your Brand","offers":[{"title":"Black \/ XS","offer_id":54096936436040,"sku":"BY190-00007-0058","price":159.0,"currency_code":"SEK","in_stock":true},{"title":"Black \/ 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