{"title":"Essentials women – basics for women","description":"\u003cp\u003e\u003cstrong\u003eEssentials women\u003c\/strong\u003e is our collection of basics for women from \u003cstrong\u003eNew Morning Studios\u003c\/strong\u003e and \u003cstrong\u003eBuild Your Brand\u003c\/strong\u003e. Discover cropped t-shirts, oversized hoodies, t-shirt dresses, wide-leg pants and light puffer jackets – timeless favourites that make it easy to dress well every day.\u003c\/p\u003e\u003ch2\u003eWomen's basics with a modern fit\u003c\/h2\u003e\u003cp\u003eOur Essentials for women combine relaxed silhouettes with feminine details. Choose a \u003ca href=\"\/en\/collections\/t-shirt-dam\"\u003ewomen's t-shirt\u003c\/a\u003e with an extended shoulder or a cropped style, pair it with a \u003ca href=\"\/en\/collections\/hoodie-dam\"\u003ewomen's hoodie\u003c\/a\u003e and a pair of wide \u003ca href=\"\/en\/collections\/byxor-dam-1\"\u003epants\u003c\/a\u003e for a light and comfortable look.\u003c\/p\u003e\u003ch2\u003ePopular categories\u003c\/h2\u003e\u003cul\u003e\u003cli\u003e\u003cstrong\u003eT-shirts \u0026amp; tops\u003c\/strong\u003e – cropped, oversized, slub and slim tops. See also \u003ca href=\"\/en\/collections\/linne-dam\"\u003ewomen's tank tops\u003c\/a\u003e.\u003c\/li\u003e\u003cli\u003e\u003cstrong\u003eHoodies \u0026amp; sweaters\u003c\/strong\u003e – oversized hoodies, pull-overs and \u003ca href=\"\/en\/collections\/langarmad-troja-dam\"\u003elong-sleeve tops\u003c\/a\u003e.\u003c\/li\u003e\u003cli\u003e\u003cstrong\u003eDresses\u003c\/strong\u003e – t-shirt dresses and slim dresses. More \u003ca href=\"\/en\/collections\/klanning-kvinna\"\u003edresses\u003c\/a\u003e.\u003c\/li\u003e\u003cli\u003e\u003cstrong\u003eJackets \u0026amp; vests\u003c\/strong\u003e – light puffer, sherpa and more among our \u003ca href=\"\/en\/collections\/jackor-dam\"\u003ewomen's jackets\u003c\/a\u003e.\u003c\/li\u003e\u003cli\u003e\u003cstrong\u003ePants \u0026amp; shorts\u003c\/strong\u003e – wide-leg sweatpants and \u003ca href=\"\/en\/collections\/shorts-dam\"\u003ewomen's shorts\u003c\/a\u003e.\u003c\/li\u003e\u003c\/ul\u003e\u003ch2\u003eA capsule wardrobe in neutral colours\u003c\/h2\u003e\u003cp\u003eBlack, white, beige, grey, pink and lilac – the colours are chosen to work together. Many styles are also available in plus size, so you can find a fit that feels right.\u003c\/p\u003e\u003cp\u003eAlso shop \u003ca href=\"\/en\/collections\/essentials-herr\"\u003eEssentials men\u003c\/a\u003e, \u003ca href=\"\/en\/collections\/essentials-barn\"\u003eEssentials kids\u003c\/a\u003e or the full \u003ca href=\"\/en\/collections\/essentials\"\u003eEssentials collection\u003c\/a\u003e.\u003c\/p\u003e","products":[{"product_id":"ladies-viscose-longsleeve","title":"Ladies Viscose Longsleeve","description":"\u003ch2\u003eLadies Viscose Longsleeve\u003c\/h2\u003e\n\u003cp\u003eLadies Viscose Longsleeve är en mjuk och bekväm långärmad tröja i en härlig blandning av viskos och bomull. Den breda halsringningen ger en feminin känsla och gör det möjligt att bära tröjan även off shoulder. De långa ärmarna och den lösa passformen skapar en avslappnad silhuett som gör modellen till ett mångsidigt tillskott i garderoben. Perfekt att kombinera med jeans, kjolar eller andra vardagsfavoriter för en bekväm och stilren look.\u003c\/p\u003e\n\u003ch3\u003eÖvrig information\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eViskos- och bomullsblandning\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eBred halsringning\u003c\/li\u003e\n\u003cli\u003eKan bäras off shoulder\u003c\/li\u003e\n\u003cli\u003eLånga ärmar\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLös passform\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMjuk och bekväm kvalitet\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFeminin och avslappnad design\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Build your Brand","offers":[{"title":"Black \/ XS","offer_id":54096935584072,"sku":"BY041-00007-0058","price":189.0,"currency_code":"SEK","in_stock":true},{"title":"Black \/ S","offer_id":54096935518536,"sku":"BY041-00007-0051","price":189.0,"currency_code":"SEK","in_stock":true},{"title":"Black \/ L","offer_id":54096935485768,"sku":"BY041-00007-0042","price":189.0,"currency_code":"SEK","in_stock":false},{"title":"Black \/ XL","offer_id":54096935551304,"sku":"BY041-00007-0054","price":189.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0675\/6250\/4406\/files\/unnamed_98196b84-31e8-4920-b100-3a61ad9a3776.jpg?v=1789860398"},{"product_id":"ladies-stretch-jersey-leggings","title":"Ladies Stretch Jersey Leggings","description":"\u003ch2\u003e\u003cstrong\u003e\u003cspan\u003eLadies Stretch Jersey Leggings\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eLadies Stretch Jersey Leggings are a classic and versatile wardrobe staple that can easily be combined with different outfits. The cotton and elastane blend provides comfortable stretch and a flexible fit that follows the body's shape. The clean design makes these leggings equally suitable for everyday wear and leisure activities.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eOther Information\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eCotton and elastane blend\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eStretchy and flexible fabric\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eClose-fitting design\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eClassic style\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eComfortable to wear\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eVersatile wardrobe staple\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Build your Brand","offers":[{"title":"Black \/ XS","offer_id":54096935846216,"sku":"BY099-00007-0058","price":189.0,"currency_code":"SEK","in_stock":true},{"title":"Black \/ S","offer_id":54096935780680,"sku":"BY099-00007-0051","price":189.0,"currency_code":"SEK","in_stock":true},{"title":"Black \/ M","offer_id":54096935747912,"sku":"BY099-00007-0046","price":189.0,"currency_code":"SEK","in_stock":true},{"title":"Black \/ L","offer_id":54096935715144,"sku":"BY099-00007-0042","price":189.0,"currency_code":"SEK","in_stock":true},{"title":"Black \/ XL","offer_id":54096935813448,"sku":"BY099-00007-0054","price":189.0,"currency_code":"SEK","in_stock":true},{"title":"Black \/ XXL","offer_id":54096935878984,"sku":"BY099-00007-0060","price":189.0,"currency_code":"SEK","in_stock":true},{"title":"Black \/ 3XL","offer_id":54096935616840,"sku":"BY099-00007-0037","price":189.0,"currency_code":"SEK","in_stock":true},{"title":"Black \/ 4XL","offer_id":54096935649608,"sku":"BY099-00007-0039","price":189.0,"currency_code":"SEK","in_stock":true},{"title":"Black \/ 5XL","offer_id":54096935682376,"sku":"BY099-00007-0040","price":189.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0675\/6250\/4406\/files\/unnamed_b0aa83d3-e26d-40ca-ac8c-1a8053541882.jpg?v=1789860407"},{"product_id":"ladies-loose-puffer-jacket","title":"Ladies Loose Puffer Jacket","description":"\u003ch2\u003e\u003cstrong\u003eLadies Loose Puffer Jacket\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eThe Ladies Loose Puffer Jacket combines a relaxed and roomy fit with lightweight padding. The jacket is a versatile choice for transitional periods, offering a modern look while providing extra warmth during cooler days. The clean design is complemented by a practical stand-up collar for a simple and functional finish. Its versatile style makes it easy to combine with different outfits.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOther Information:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRelaxed and roomy fit\u003c\/li\u003e\n\u003cli\u003eLightweight padding\u003c\/li\u003e\n\u003cli\u003eModern and stylish design\u003c\/li\u003e\n\u003cli\u003ePractical stand-up collar\u003c\/li\u003e\n\u003cli\u003eSuitable for transitional periods\u003c\/li\u003e\n\u003cli\u003eProvides extra warmth during cooler days\u003c\/li\u003e\n\u003cli\u003eVersatile style\u003c\/li\u003e\n\u003cli\u003eEasy to combine with different outfits\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eA modern and lightweight padded jacket with a roomy fit, perfect for cooler days and changing weather.\u003c\/p\u003e","brand":"Build your Brand","offers":[{"title":"Black \/ XS","offer_id":54096936141128,"sku":"BY383-00007-0058","price":769.0,"currency_code":"SEK","in_stock":false},{"title":"Black \/ S","offer_id":54096936075592,"sku":"BY383-00007-0051","price":769.0,"currency_code":"SEK","in_stock":false},{"title":"Black \/ M","offer_id":54096936042824,"sku":"BY383-00007-0046","price":769.0,"currency_code":"SEK","in_stock":true},{"title":"Black \/ L","offer_id":54096936010056,"sku":"BY383-00007-0042","price":769.0,"currency_code":"SEK","in_stock":true},{"title":"Black \/ XL","offer_id":54096936108360,"sku":"BY383-00007-0054","price":769.0,"currency_code":"SEK","in_stock":true},{"title":"Black \/ XXL","offer_id":54096936173896,"sku":"BY383-00007-0060","price":769.0,"currency_code":"SEK","in_stock":true},{"title":"Black \/ 3XL","offer_id":54096935911752,"sku":"BY383-00007-0037","price":769.0,"currency_code":"SEK","in_stock":true},{"title":"Black \/ 4XL","offer_id":54096935944520,"sku":"BY383-00007-0039","price":769.0,"currency_code":"SEK","in_stock":true},{"title":"Black \/ 5XL","offer_id":54096935977288,"sku":"BY383-00007-0040","price":769.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0675\/6250\/4406\/files\/unnamed_632b0913-2369-409a-8a19-7e88657c0988.jpg?v=1789860385"},{"product_id":"ladies-turtle-extended-shoulder-dress","title":"Ladies Turtle Extended Shoulder Dress","description":"\u003ch2\u003eLadies Turtle Extended Shoulder Dress\u003c\/h2\u003e\n\u003cp\u003eUpdate your wardrobe with the Ladies Turtle Extended Shoulder Dress, a stylish and relaxed dress that combines the feel of a classic t-shirt with a modern mini dress. The soft cotton fabric and dropped shoulders create a laid-back silhouette with a comfortable feel. The short mock neck adds a modern touch, while the rolled-up sleeves enhance the relaxed look. 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